KTA 2: Key terms applied to each institution and evidence of research into companies (Baur Media/BBC/Sheffield Live).

NRS Social grades : National readership survey, an organisation that collates what people read and social backgrounds.
The NRS Social grades table:

A,B,C1 have the most 'disposable income'. They are targeted the most.  (luxury cars...)
C2,D,E are targeted by the likes of "The Sun" newspaper.

 It is important for media producers to target ABC1's as they have the most disposable income which is good for advertising.

Almost 20million people (1 third of people in the UK) are targeted and reached by Bauer.

53% of Bauer's audience are ABC1s.
Over half of Bauer's radio listenership are ABC1

The main commercial competitor to Bauer Radio is Capital FM, who are owned by British company Global Media.
Global media own Heart stations and have recently taken over some other stations.
The other main competitor for the target demographic is BBC Radio 1 and local BBC stations e.g. BBC Radio Sheffield.
BBC - British Broadcasting Corporation.
It was formed in 1997, they have no external advertisements as they are funded by the license fee.
They are a public service broadcaster.
They have to make content that will inform, educate and entertain.

Audience reach means the number of audience members who are capable of receiving a media message.

Hallam FM is South Yorkshire's number 1 commercial radio station.
Hallam FM is part of the Bauer place portfolio.
Some presenters from Hallam FM.
Big John, JK and Joel and Becky Hates.
Hallam FM play adult contemporary music.

Hallam FM competes against local and national competitors such as: Peak FM, Rother FM, Real Radio and BBC Sheffield.

Hallam FM's audience consists of 54% females and 46% males around the age of 25 - 45.
37% ABC1.
Hallam FM sponsor the Sheffield football teams, ponds forge and the Great Yorkshire run.
We can access Hallam FM via the internet, apps on phones, FM radio and television.

3 different shows on Hallam FM:

Late and Live

Late and Live has the perfect end to your day in Sheffield, Barnsley, Rotherham and Doncaster.

Hallam FM's Saturday Night Party

The Best Variety of Hits for your weekend in Sheffield, Barnsley, Rotherham and Doncaster.

Big John's NON-STOP 9 o'clock School Years

An hour of your memories and classic songs NON-STOP - but what are the years?

Bauer Media uses RAJAR figures to collate radio listenership figures.
RAJAR - Radio Joint Audience Research.
They're owned by the BBC and commercial radio stations.