Comprehensive educational vlog on media.

Sheffield Live 93.2fm

Sheffield Live! is an independent radio station , i.e. it is not owned by any other company.
As such it operates in a different way, because it doesn't have much cross promotion, it also doesn't have the financial backing to sponsor event.
Sheffield Live! is a community radio station, according to Ofcom (2011): "Community radio stations are small-scale, not for-profit and operated for the good of the members of the public giving a social gain.
The independent company who run Sheffield Live! are Commedia Ltd, directed by Sangita Basudev.
Sheffield Live! was awarded a licence by Ofcom because it followed the:
1.Broadcast Act (1990).
2.Community Radio Order (2004).
The regulations state that a community radio station can only operate if they do not cover mainstream content.
Survey results indicate that Sheffield Live! has an audience reach of 11% with 32,000 adults listening a week.
Sheffield Live!'s Audience:
Central
Nether Edge
Broomhill
Crookes
Walkley
Burngreave
Manor
Arbourthorne
Gleadless and...
Darnall.

Music output comprises of a very diverse mix, such as a reggae, ragga, jungle Asian, Latin, African, dance, RnB, indie pop and chart.

1.Broadcast Act (1990) Community Radio Order (2004) state that community radio stations can't receive more than 50% of running costs through advertising.They receive money through donations and grants.
They use analogue systems. They can still simulcast and download podcasts.

Analysis of a homepage.

BBC radio Sheffield

The target audience of the BBC Radio Sheffield is for people over 50 who live in Sheffield and their
 audience reach is 20% of the population, which is around 120,000 people.
We know they are a public service broadcaster as the content is only informative, educational and entertaining, for example, the breakfast shows are informative as they inform and educate the audience of the news whilst the other shows such as "Football Heaven" and "Clueless" are purely for entertainment purposes.
Audiences can receive BBC Radio Sheffield via apps on smart phones, TV, internet and FM radio.

KTA 2: Key terms applied to each institution and evidence of research into companies (Baur Media/BBC/Sheffield Live).

NRS Social grades : National readership survey, an organisation that collates what people read and social backgrounds.
The NRS Social grades table:

A,B,C1 have the most 'disposable income'. They are targeted the most.  (luxury cars...)
C2,D,E are targeted by the likes of "The Sun" newspaper.

 It is important for media producers to target ABC1's as they have the most disposable income which is good for advertising.

Almost 20million people (1 third of people in the UK) are targeted and reached by Bauer.

53% of Bauer's audience are ABC1s.
Over half of Bauer's radio listenership are ABC1

The main commercial competitor to Bauer Radio is Capital FM, who are owned by British company Global Media.
Global media own Heart stations and have recently taken over some other stations.
The other main competitor for the target demographic is BBC Radio 1 and local BBC stations e.g. BBC Radio Sheffield.
BBC - British Broadcasting Corporation.
It was formed in 1997, they have no external advertisements as they are funded by the license fee.
They are a public service broadcaster.
They have to make content that will inform, educate and entertain.

Audience reach means the number of audience members who are capable of receiving a media message.

Hallam FM is South Yorkshire's number 1 commercial radio station.
Hallam FM is part of the Bauer place portfolio.
Some presenters from Hallam FM.
Big John, JK and Joel and Becky Hates.
Hallam FM play adult contemporary music.

Hallam FM competes against local and national competitors such as: Peak FM, Rother FM, Real Radio and BBC Sheffield.

Hallam FM's audience consists of 54% females and 46% males around the age of 25 - 45.
37% ABC1.
Hallam FM sponsor the Sheffield football teams, ponds forge and the Great Yorkshire run.
We can access Hallam FM via the internet, apps on phones, FM radio and television.

3 different shows on Hallam FM:

Late and Live

Late and Live has the perfect end to your day in Sheffield, Barnsley, Rotherham and Doncaster.

Hallam FM's Saturday Night Party

The Best Variety of Hits for your weekend in Sheffield, Barnsley, Rotherham and Doncaster.

Big John's NON-STOP 9 o'clock School Years

An hour of your memories and classic songs NON-STOP - but what are the years?

Bauer Media uses RAJAR figures to collate radio listenership figures.
RAJAR - Radio Joint Audience Research.
They're owned by the BBC and commercial radio stations.

KTA1: Key terms placed on posters and photographed.

Production: The process of making media text.

Distribution: The process of getting media text to the audience.

Distribution (2): This includes the marketing/promotion.

Simulcast: A simultaneous broadcast.

Podcast: Recording of radio.

Exchange: The process of an audience 'consuming' a media text,
i.e listening to a radio show, watching a TV programme etc.
It also includes the ways in which audiences 'read' a text and the way in which audiences use that text for their on purpose e.g. audience participation.

Convergence:  When two things come together.

Institutional Convergence: Is where companies merge to create a Conglomerate. An independent company has no subsidiaries.

Media Conglomerates: A Media Conglomerate is a company who owns a large number of smaller companies (subsidiaries).

Independent: Sheffield Live is an independent radio station, i.e. it is not owned by any other company.

Cross Media Conglomerates: A Cross Media Conglomerate is where one type of media company (e.g. a magazine company) owns another type of media company (e.g. radio stations).
News Corp subsidiaries:

MySpace:


Vogue:


The Sun:


Foxtel:
 

Cross Media Conglomerates:
Virgin.
Universal.
Viacom:

Biggest media conglomerates:
1. Walt Disney Company.
2. News Corporation.
3. Time Warner.
4. CBS.
5. Viacom.