Sheffield Live! is an independent radio station , i.e. it is not owned by any other company.
As such it operates in a different way, because it doesn't have much cross promotion, it also doesn't have the financial backing to sponsor event.
Sheffield Live! is a community radio station, according to Ofcom (2011): "Community radio stations are small-scale, not for-profit and operated for the good of the members of the public giving a social gain.
The independent company who run Sheffield Live! are Commedia Ltd, directed by Sangita Basudev.
Sheffield Live! was awarded a licence by Ofcom because it followed the:
1.Broadcast Act (1990).
2.Community Radio Order (2004).
The regulations state that a community radio station can only operate if they do not cover mainstream content.
Survey results indicate that Sheffield Live! has an audience reach of 11% with 32,000 adults listening a week.
Sheffield Live!'s Audience:
Central
Nether Edge
Broomhill
Crookes
Walkley
Burngreave
Manor
Arbourthorne
Gleadless and...
Darnall.
Music output comprises of a very diverse mix, such as a reggae, ragga, jungle Asian, Latin, African, dance, RnB, indie pop and chart.
1.Broadcast Act (1990) Community Radio Order (2004) state that community radio stations can't receive more than 50% of running costs through advertising.They receive money through donations and grants.
They use analogue systems. They can still simulcast and download podcasts.
