Production: The process of making media text.
Distribution: The process of getting media text to the audience.
Distribution (2): This includes the marketing/promotion.
Simulcast: A simultaneous broadcast.
Podcast: Recording of radio.
Exchange: The process of an audience 'consuming' a media text,
i.e listening to a radio show, watching a TV programme etc.
It also includes the ways in which audiences 'read' a text and the way in which audiences use that text for their on purpose e.g. audience participation.
Convergence: When two things come together.
Institutional Convergence: Is where companies merge to create a Conglomerate. An independent company has no subsidiaries.
Media Conglomerates: A Media Conglomerate is a company who owns a large number of smaller companies (subsidiaries).
Independent: Sheffield Live is an independent radio station, i.e. it is not owned by any other company.
Cross Media Conglomerates: A Cross Media Conglomerate is where one type of media company (e.g. a magazine company) owns another type of media company (e.g. radio stations).
News Corp subsidiaries:
MySpace:

Vogue:

The Sun:

Foxtel:

Cross Media Conglomerates:
Virgin.
Universal.
Viacom:
Biggest media conglomerates:
1. Walt Disney Company.
2. News Corporation.
3. Time Warner.
4. CBS.
5. Viacom.
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